Product Comparison: Quantitative Descriptive Analysis
When it is important to know how your product compares to your competitors in its flavor, odor, and/or texture characteristics, quantitative sensory analysis can provide actionable solutions.
At the Sensory Analysis Center, our expert descriptive panelists can use their vast product experience to determine the specific attributes that are present and provide reliable and reproducible intensity measurements for each attribute. This information can help you to better understand the specific perceptual differences between your product and the competition.
Below is an example of the specific attributes that together comprise the overall flavor of 4 sugar cookies.
Table 1. Differences in the six descriptive attributes present in four sugar cookies using a 15-point scale (1 = not at all, and 15 = extreme)
Data presented only as an example of results generated by the Sensory Analysis Center.
We also can summarize your results into simple figures so that you quickly can see how the sensory characteristics of your product compare to the other products.
Figure 1. Comparison of six descriptive flavor attributes present in four sugar cookies using a 15-point scale with 0.1 point increments (1 = not at all, and 15 = extreme).
Data presented only as an example of results generated by the Sensory Analysis Center.