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Sensory Analysis Center

Product Preference Tests

A product preference test can determine if consumers prefer your product when compared to another product. The tables below are an example of a results from a preference test.

Table 1. Consumer Preference for a New Product Versus the Company's Current Product using a preference test with 100 consumers

First SampleSecond SampleSignificant
Difference
(P<0.05)
Sample
Name
Preferred
N(%)
Sample
Name
Preferred
N(%)
New Product74 (74.0)Company's
Current Product
26 (26.0)YES

Data presented only as an example of results generated by the Sensory Analysis Center.

Quick Summary of Initial Test

The new product is preferred significantly more than the company's current product at a 95% confidence level.

Because the New Product is preferred by consumers compared to the Current Product, a second preference test comparing the New Product to the Current Market Leader was conducted.

Table 1. Consumer Preference for a New Product Versus the Current Market Leader using a preference test with 100 consumers

First SampleSecond SampleSignificant
Difference
(P<0.05)
Sample
Name
Preferred
N(%)
Sample
Name
Preferred
N(%)
Current Market
Leader
43 (43.0)New Product57 (57.0)NO

Data presented only as an example of results generated by the Sensory Analysis Center.

Quick Summary of Combined Results

Although the New Product was selected more than the Current Market Leader by a 57% to 43% margin, this difference was not statistically significant at a 95% confidence level.

Because the New Product is preferred significantly more than the Company's Current Product and is preferred slightly (but not significantly) more than the Current Market Leader, the New Product may be viewed by consumers as more enjoyable than both the Company's Current Product and the Current Market Leader.