Services
Our services include:
Understanding Product Characteristics
Descriptive Analysis
- Product "fingerprinting"
- Quantitative descriptive analysis
- Product development testing
- Competitive product comparison
- Shelf-life testing
- Quality control monitoring
- Independent verification of data
Project Management Expertise
- Method customization/development
- Experimental design
- Data collection
- Statistical analysis
- Product insights
- Result interpretation
- Report generation
- Legal claims consulting
Understanding Consumers
Consumer Evaluation
- Consumer screening/recruiting
- Large consumer database
- Central location tests
- Home use tests
- Difference tests
- Preference tests
- Acceptance tests
- Product comparison tests
- Concept/category tests
- Sustained consumption tests
- One-on-one interviews
- Focus groups with trained moderators
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