sensorypagetitle.gif (14851 bytes)

     example4title.gif (1625 bytes)

When it is important to know how your product compares to your competitors in its flavor, odor, and/or texture characteristics, quantitative sensory analysis can provide actionable solutions.

At The Sensory Analysis Center, our expert descriptive panelists can utilize their vast product experience to determine the specific attributes that are present and provide reliable and reproducible intensity measurements for each attribute.   This information can help you to better understand the specific perceptual differences between your product and the competition.

Below is an example of the specific attributes that together comprise the overall flavor of 4 sugar cookies.

 

experiment4image.gif (26052 bytes)

 

We also can summarize your results into simple figures so that you quickly can see how the sensory characteristics of your product compare to the other products.  

 

Figure 1. Comparison of six descriptive flavor attributes present in four sugar cookies using a 15-point scale with 0.1 point increments (1=not at all, and 15=extreme).

experiment4bimage.gif (11187 bytes)

 

Quick Summary:

The New Product has significantly higher intensities of the molasses, vanillin, and toasted flavor attributes than the Company’s Current Product and is similar in each of the six flavor attributes to the Current Market Leader.  For these reasons, it is possible that the flavor of the New Product may be perceived by consumers as different from the Company’s Current Product and similar to the Current Market Leader.

 

 

Back to Descriptive Sensory Analysis