A product preference test can determine if consumers prefer your product when compared to another product. The tables below are an example of a results from a preference test.
Quick Summary of Initial Test:
The new product is preferred significantly more than the company’s current product at a 95% confidence level.
Because the New Product is preferred by consumers compared to the Current Product, a second preference test comparing the New Product to the Current Market Leader was conducted.
Quick Summary of Combined Results:
Although the New Product was selected more than the Current Market Leader by a 57% to 43% margin, this difference was not statistically significant at a 95% confidence level.
Because the New Product is preferred significantly more than the Company’s Current Product and is preferred slightly (but not significantly) more than the Current Market Leader, the New Product may be viewed by consumers’ as more enjoyable than both the Company’s Current Product and the Current Market Leader.