We have experience with a wide range of consumer research, from simple paired product comparison testing to category reviews.  Our experience includes numerous consumer products: foods, beverages, cosmetics, packaging, health care products, fragrances, automobile paint finishes, and many others.  Whether we do everything from recruiting your consumers to submitting a final report, or just run your test, The Center can meet all of your consumer testing needs.

WE DO IT ALL!!!

Our services include:

PROJECT MANAGEMENT Do you know what information you need, but aren’t sure how to get it, or are too busy to manage the project yourself?

EXPERIMENTAL DESIGN

We can reduce your cost by showing you the most efficient way to conduct the experiment. 

DATA COLLECTION

Quality, timely data is our first priority.

STATISTICAL ANALYSIS

Uncomfortable with statistics? We do it all from means to analysis of variance and multivariate statistics.

INTERPRETATION

Let us show you how your results relate to the answers you seek.  

REPORT GENERATION

We collate all aspects of the study into one concise and easy to read report.

 

The tests we can conduct include:

• central location tests
• home use tests
• preference tests (click here for example)
• acceptance tests
• product comparison tests (click here for example)
• concept/category review tests
• sustained consumption tests
• one-on-one interviews
• focus groups

 

OUR LOCATION:         

We are located in Manhattan, Kansas, a diverse community that includes international, military, rural, and university populations. 

Because of this, we are able to meet a wide range demographic characteristics in our consumer studies.  We also work with agencies around the country to collect information from consumers at the regional or national level.

 

OUR FACILITY: 

Need a facility to:

• Test up to 100 or more consumers while watching a video.
• Conduct focus groups with up to 12 participants per group.
• Conduct a test where there are booths with special lighting. 
• Have multiple consumers come a work in a kitchen (we have 10).

 

WE HAVE WHAT YOU NEED!!